Justgood Health weputara 1000mg Protein gummies iji mebie ahịa ihe oriri na-arụ ọrụ $12B

Innovation Protein a na-apụghị ịta aṅụ na-ezubere ndị na-anụ ọkụ n'obi ime ahụ ike, ndị ọkachamara na-arụsi ọrụ ike, na ezinaụlọ maara ahụike.

 

Ọgọst 2024 - Justgood Health, onye ọsụ ụzọ n'ihe oriri na-arụ ọrụ nke ọma, ekpughere mmalite ya.1000 mg nke protein gummies, na-akọwapụtaghachi ụlọ ọrụ confectionery na-arụ ọrụ ijeri $12. Ezubere maka ndị mmekọ B2B, gummies ndị a na-ejikọta 15g nke protein dị elu nke ihe ọkụkụ na-eje ozi na ụtọ ụtọ - na-edozi mkpesa ndị ahịa 1 gbasara mgbakwunye protein: 67% jụrụ ịma jijiji na bland bars (IFIC, 2024). Mwepụta a na-abịa dị ka 42% nke ndị nne na nna puku afọ na-achọ nri "nri siri ike" maka ndị na-eri nri, kwa data NielsenIQ.

 

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The Protein Paradox: 82% nke ndị ahịa chọrọ karịa-ma kpọọ ụtọ ahụ asị

N'agbanyeghị ọkwa protein dị ka nnukwu ihe na-achọsi ike n'ụwa, 3 n'ime ndị ọrụ 5 na-ahapụ ihe mgbakwunye n'ime ụbọchị 90 n'ihi ike ọgwụgwụ ederede.Justgood Health'sTripleX™ Protein Matrix nwere ikike na-akpaghasị okirikiri a site na:

- Profaịlụ Amino Acid zuru ezu: agwa, osikapa na ngwakọta protein ugu (PDCAAS 1.0).

- Absorption kachasị nke ụlọ ọgwụ: Nano-encapsulation na-akwalite bioavailability site na 55% vs. ọkọlọtọ powders (Journal of Nutritional Science, 2023).

- Texture nke nwa akwadoro: Gelatin na-enweghị, usoro nchekwa ihe nfụkasị ahụ nwere “patch utoojoo” ọnụ.

 

"Nke a bụ Grail dị nsọ maka ụdị na-ejikọta nri na agụụ," Dr. Rachel Kim, onye ọkà mmụta sayensị nri na Global Nutrition Innovation Hub kwuru. "Ọ bụ protein nke na-adịghị ata ọnyà ahụhụ."

 

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Ahịa anọ dị njikere maka imebi

1. Mweghachi nke mgbatị ahụ: Ndị na-eme egwuregwu na-emefu $2.8B kwa afọ na protein a na-ebugharị - 87% na-ebute uto uto (FMCG Gurus).

2. Nri ụlọ akwụkwọ: 74% ndị nne na nna chọrọ nri nri nwere protein nke ụmụaka na-eji aka ha rie (CivicScience).

3. Ndị mmadụ na-eme agadi: Ụdị dị mfe na-ata maka ndị agadi chọrọ njide akwara.

4. Global Halal/Cosher Demand: Edebere ya maka ahịa Middle Eastern na Southeast Asia.

 

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Site na echiche ruo nleba anya: Akwụkwọ egwuregwu mmekọ

Ezi ahụikeỤdị B2B agile na-ehichapụ ihe mgbochi ọdịnala:

- 28-Day Speed-to-Market: Usoro omenala ebubatara n'okpuru otu ọnwa.

- Lablọ nyocha Fusion Flavour: ịkọwapụta uto nke AI na-eduzi (dịka ọmụmaatụ, mango tajín maka Gen Z, blueberry-acai maka ụdị akara ngosi dị ọcha).

- Uru Multipliers:

- Tinye-On Mmekọrịta: Jikọọ na probiotics, adaptogens, ma ọ bụ vitamin D3.

- SKU nke oge: ugu oseprotein proteinmaka ọdịda, pepemint maka ezumike.

 

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Protein na-aga n'ihu: Gịnị na-esote

Q1 2025 ga-ewebata:

- Caffeine-etinyere nri ụtụtụ: protein 10g + 80mg caffeine eke.

- Mma-Site n'ime ahịrị: Collagen + hyaluronic acid gummies.

- Nri ahụike: Ụdị enyi na enyi Dysphagia maka mmekọrịta ahụike.

 

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Kwuo oke ahịa gị

Ndị mmekọ B2B na-enweta ohere pụrụ iche:

- Ọnwụnwa ngwaahịa efu: nwalee 5 ekpomeekpo / usoro nwere MOQ dị ala.

 

- Global Logistics Network: Mbupu a na-akwụ ụgwọ na mba 15+.