Justgood Health ewepụtala Protein Gummies 1000mg iji mebie ahịa ihe ọṅụṅụ bara uru nke ruru $12B

Mmepụta Protein A Na-ata Ata Na-elekwasị Anya Ndị Na-enwe Ahụ Ike, Ndị Ọkachamara Na-arụsi Ọrụ Ike, na Ezinụlọ Ndị Na-echebara Ahụike Echiche

 

Ọgọst 2024 — Justgood Health, onye mbụ na nri na-edozi ahụ nke na-akwalite arụmọrụ, kpughere taa ihe ọhụrụ ya1000mg protein gummies, na-akọwagharị ụlọ ọrụ mmepụta ihe ọṅụṅụ na-arụ ọrụ nke ruru ijeri dọla iri na abụọ ($12 ijeri). Emebere ya maka ndị mmekọ B2B, gummies ndị a na-ejikọta 15g nke protein sitere na osisi dị elu kwa nri yana ụtọ dị ụtọ - na-edozi mkpesa nke ndị ahịa gbasara mgbakwunye protein: 67% jụrụ chalky shakes na bland bars (IFIC, 2024). Mmalite a na-abịa ka 42% nke ndị nne na nna Millennial na-achọ nri "nri nzuzo" maka ndị na-eri nri dị mma, dịka data NielsenIQ si kwuo.

 

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Ihe Ọjọọ Protein: Pasentị 82 nke Ndị Na-azụ Ihe Chọrọ Karịrị—Ma Ha Kpọrọ Ya Asị

N'agbanyeghị na protein bụ ihe kachasị achọ n'ụwa, mmadụ atọ n'ime mmadụ ise na-ahapụ ihe mgbakwunye n'ime ụbọchị iri itoolu n'ihi ike ọgwụgwụ nke udidi.Ahụike JustgoodMpempe akwụkwọ Protein TripleX™ nke nwere ikike pụrụ iche na-emebi okirikiri a site na:

- Nchịkọta Amino Acid zuru oke: Ngwakọta protein agwa, osikapa, na ugu (PDCAAS 1.0).

- Mbubata Ọgwụ nke A Na-eme Ka Ọ Dị Mma n'Ọgwụ: Ntuchi Nano na-eme ka bioavailability dịkwuo elu site na 55% megide ntụ ntụ ọkọlọtọ (Journal of Nutritional Science, 2023).

- Udidi nke Ụmụaka Kwadoro: Usoro a na-enye n'enweghị gelatin, nke na-adịghị akpata ihe nfụkasị ahụ, nwere mmetụta ọnụ "mkpọchi gbara ụka".

 

"Nke a bụ Nri Nsọ maka ụdị ngwaahịa ndị na-ejikọta nri na agụụ," ka Dr. Rachel Kim, ọkà mmụta sayensị nri na Global Nutrition Innovation Hub kwuru. "Ọ bụ protein anaghị ata ahụhụ n'ọnụ."

 

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Ahịa Anọ Dị Mkpa Maka Nsogbu

1. Mgbake Mgbe Mmega Ahụ Gasịrị: Ndị na-aga mgbatị ahụ na-emefu $2.8B kwa afọ na protein a na-ebugharị ebugharị—87% na-ebute uto dị mma (FMCG Gurus).

2. Nri Ụlọ Akwụkwọ: Pasentị 74 nke ndị nne na nna chọrọ nri nwere protein nke ụmụaka na-eri n'afọ ofufo (CivicScience).

3. Ndị agadi: Ụdị dị mfe ịta maka ndị agadi chọrọ ịnọgide na-ejide akwara.

4. Ọchịchọ Halal/Kosher zuru ụwa ọnụ: A kwadoro ya tupu oge eruo maka ahịa Middle East na Southeast Asia.

 

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Site na Echiche ruo na Nlele: Akwụkwọ Egwuregwu Mmekọrịta

Ahụike Dị MmaỤdị B2B agile na-ehichapụ ihe mgbochi ọdịnala:

- Ọsọ-n'ahịa nke ụbọchị 28: A na-eziga usoro nhazi ahaziri ahazi n'ime otu ọnwa.

- Ụlọ nyocha ngwakọta ụtọ: njirimara uto nke AI na-akwalite (dịka ọmụmaatụ, mango tajín maka Gen Z, blueberry-acai maka ụdị akara dị ọcha).

- Uru Ndị Na-amụba Uru:

- Mmekọrịta Mgbakwunye: Jikọta ya na probiotics, adaptogens, ma ọ bụ vitamin D3.

- SKUs oge: ose ugugummie proteinmaka oge mgbụsị akwụkwọ, ose mint maka ezumike.

 

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Protein nke Ga-aga n'ihu n'ọdịnihu: Ihe Na-esote

Q1 2025 ga-ewebata:

- Nri ụtụtụ nke e tinyere na kafein: 10g protein + 80mg nke kafein eke.

- Ahịrị Ịma Mma Site n'Ime: Collagen + hyaluronic acid gummies.

- Nri Ahụike: Usoro ndị na-adịghị mma maka mmekọrịta ahụike.

 

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Kwụọ òkè ahịa gị

Ndị mmekọ B2B na-enweta ohere pụrụ iche na:

- Nnwale Ngwaahịa n'efu: Nwalee ụtọ/usoro ise nwere obere MOQ.

 

- Netwọk Njem Nleba Anya Ụwa: Mbupu a na-akwụ ụgwọ ọrụ na mba 15+.